The cultural impact of the adidas Superstar gets redefined in a bold new campaign that unites music, fashion, and street culture through an emotional lens.
What is “Superstar: The Original”? (Quick Answer)
“Superstar: The Original” is adidas Originals’ 2025 global campaign celebrating the enduring cultural legacy of the adidas Superstar sneaker. Narrated by Samuel L. Jackson and featuring JENNIE, Missy Elliott and others, it honours a new generation of Original Icons pushing boundaries in music, sports, and fashion.
A Cultural Campaign that Speaks to Generations
Directed by visual auteur Thibaut Grevet, the campaign fuses cinematic black-and-white imagery with streetwear’s rebellious spirit. Set against a minimalist stage, each scene highlights the Superstar’s raw, stripped-back identity—timeless, universal, and unapologetic.
The Cast: Meet the 2025 Originals
- JENNIE – Global pop icon and K-pop pioneer
- Missy Elliott – Grammy-winning artist and cultural trailblazer
- Mark Gonzales – Legendary skater and adidas veteran
- Anthony Edwards – NBA rising star
- GloRilla – Memphis rapper redefining southern rap
- Teezo Touchdown – Experimental musician challenging genre norms
- Gabbriette – Actress and style disruptor
Two Short Films. One Powerful Message.
Chapter 1: “Pyramids”
Samuel L. Jackson’s deep narration compares the Superstar to the great monuments of human creativity — strong, enduring, and impossible to ignore.
Chapter 2: “Clocks”
All seven icons appear together, presenting a united front of innovation and originality in culture.
Product Drop: Superstar & Firebird Make a Comeback
Returning in two original colourways, the Superstar features enhanced padding for comfort while staying true to its roots. It’s joined by the Firebird Tracksuit, a retro fit beloved since 1967 and still a staple in today’s streetwear scene.
Why This Campaign Matters in 2025
As culture moves faster than ever, adidas positions the Superstar as a symbol of grounded identity. It’s no longer about following trends—it’s about becoming the trend.
FAQ – Everything You Should Know
- Where can I watch the campaign?
- All campaign content is available at https://www.adidas.ca/en/.
- Is the Superstar being re-released?
- Yes! Two original colourways are being relaunched, alongside the Firebird Tracksuit.
- Who’s directing the campaign?
- The films are directed by Thibaut Grevet, known for his cinematic and fashion-forward work.
